On the day Curbed National launched, we messengered dollhouses to six preeminent shelter publications in a scheme dubbed Operation Dollhouse. Publications had until the end of last week to decorate their dollhouses and share the results with us. So, who decided to play? All week long, we'll be revealing exactly that. Here goes.
It was a sign from the gods when, upon receiving his Curbed National package, House Beautiful editor in chief Newell Turner excavated his very own dollhouse from the depths of his Hearst Tower office. Here was someone we could relate to! The question remained, though, whether the venerable decorating magazine, founded in 1896, would actually participate in this most modern challenge in miniatures.
Sure enough, Turner delivered. "When we received the dollhouse last week, we looked at each other and thought....what?" he wrote in an email. "But, we enjoy a challenge, and I have an amazing team here at House Beautiful." Drawing upon the "All About Blue" March 2010 issue, which was nominated for an American Society of Magazine Editors Best Cover, HB contributor Judi Roaman (of The Accessorator) proposed cladding the dollhouse in decoupage—"we bought Mod Podge and went to work," Turner wrote. "Judi also suggested we look at the photography of Laurie Simmons, whose cinematic images inspired the way we shot it." Pure genius.
Here's what House Beautiful received:
And now, the details of the HB dollhouse interiors:
· ASME and Amazon.com Announce the Finalists of the 2010 Best Magazine Cover Contest [ASME]
· In Which Dollhouses are Delivered to Five Top Shelter Publications [Curbed National]
· Wanna Play Dollhouse? Curbed Invites Martha, Peggy, and More! [Curbed National]
· The Accessorator [official site]