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Adjusting the Stigma of Adjustable Beds

A growing number of bed manufacturers are now trying to remarket "lifestyle beds," which are adjustable but in a non-hospital, non-sterile type of way. According to Sealy's chief marketing officer, "consumers in general are doing a lot more in bed than sleeping," meaning, of course, that one can put a full glass of red wine on one side of the bed and jump on the other. [WSJ]