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Lonny Duo To Launch Online-Only Version of Traditional Home

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First came Lonny, then came Rue, then a slew of other online-only shelter magazines followed. It was always evident the Lonny co-founders—Michelle Adams and Patrick Cline—were onto to something, and now they've just been hired by Meredith Corp. to produce a digital edition of Traditional Home, which will launch next year. Trad Home, as the online version will be called, will publish in May and September and will feature original content that Lonny will pick up, and vice versa. It's reportedly aimed at the “next generation of design lovers,” which will be quite a deviation from the current, extremely traditional pool of Traditional Home readers. This is a side project for Cline and Adams, who will continue on with Lonny simultaneously.
· In the House [WWD]
· All Traditional Home coverage [Curbed National]
· All Lonny coverage [Curbed National]