Circa lunchtime yesterday, Operation Dollhouse spokesperson James Andrew of What Is James Wearing set out to deliver the wee homes to five of the six magazines (Dwell, based in San Francisco, got its own special delivery—more on that later). Our deliveryman, clad head-to-boot in Tom Ford, was not content to drop the goods at the messenger center. At each place of disembarkation, he attempted to shimmy past security and hand the precious cargo off to an actual editor. How'd he fare? Lensman and first-time paparazzi Michael Grimm documents baffled assistants, enthusiastic editors in chiefs and the awkward moments in between. His boatload of pics follow the jump.
Rene the driver was so cool, he double-parked all over the city and would stand near the open trunk and pretend to unload things if a meter maid threatened to interrupt the Operation:
Publication: Martha Stewart Living
What Went Down: A German photographer and a man in a suit with a dollhouse walk into Martha Stewart HQ. The suit says: This is for Martha, but we don't have an appointment. The punchline: security buzzes them up, no questions asked. It's MarthaWorld—this is totally normal!
Waiting, waiting. Contact! Except Martha Stewart Living EIC Vanessa Holden's assistant is fairly unamused. Maybe she was pondering if she had the strength to hurl it into the Hudson. Resist, lovely assistant! This is what the Crafts Department was created for, no?
Publication: Architectural Digest
What Went Down: Since Conde Nast is relinquishing its spot at 4 Times Square, Arch Digest is camped out a couple blocks away—across from a Dress Barn. Sad! But that can't bring down Margaret Russell's assistant, Rachel—nor can the arrival of an urgent craft project. She's just one of those naturally charming and cheerful people. Cute, huh?
Publication: Elle Decor
What Went Down: Market Editor Erin Swift—looking very much the part of fashion-y design magazine editor—recognizes fellow fashion lover James and then ponders the delivery. James does his best to explain the project. And then the two ditch the box and eat salty bread together at Cosi. Minus that last part.
The moment in which Erin realizes the dollhouse won't carry itself:
Publication: House Beautiful
What Went Down: House Beautiful Editor-in-Chief Newell Turner leaves a meeting to greet James—and then fetches his own vintage dollhouse! With a miniature copies of House Beautiful inside! Boy, have these guys have been prepping. Newell expressed some concern over the "competition": "Martha and her minions," as he put it. It's not a contest, Newell, it's just a dollhouse!
James finally gets an architectural background worthy of his suit:
What Went Down: Editors Michelle Adams and Ellie Somerville were on a shoot on Central Park South when we tracked them down. But boy, were they happy we did. Cancel your weekend plans, girls, the dollhouse needs you.