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Silver Screen Inspires Designer Visions Showhouse

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The Gwathmey Siegel-designed Setai Fifth Avenue in Midtown NYC plays host to Hearst's fourth annual Designer Visions showhouse, a bonanza of shelter pub-sponsored goodness that opens to the public on Oct. 12. One suite plus three designers plus three movies plus three magazines equals: Phoebe Howard interprets Something's Gotta Give for House Beautiful; Steven Gambrel, Six Degrees of Separation for Town & Country; and Richard Hallberg, Wall Street for Veranda. Factor in the revolving mastheads at all these pubs and the variable factor's through the roof. The design, however, is as striking as one might expect; see what's what in the photo gallery above.

· Design Magazines Help Setai Fifth Avenue Show Off [Curbed NY]
· Preview pics of Hearst's film-inspired showhouse [Editor at Large]