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Home Depot Tries to Strut Its Feminine Side

Adding on to a recent revelation that "Gentle Fawn" is part of Home Depot's Man Cave paint collection, today the New York Times takes a look at how the home-improvement chain is appealing to their female customers. The formula seems simple: ask Martha Stewart to create a line of stuff, name paints and textiles things like "cornbread" or “Wilderstein brook trout," and dumb the entire process down even further by making sure that "almost all Martha Stewart Living products carry an icon, like a moon or a star, so a buyer can assemble a coordinating living room or match pieces for a Martha-approved bath by selecting from a single line of stickers." Susan B. Anthony just turned over in her grave. [previously; NYT]