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Brand Extensions

Cooking and food title Bon Appetit has plans to launch a line of kitchenware—cookware, small appliances, and cutlery—with the Home Shopping Network. The goal, according to BonApp editor in chief Adam Rapoport, is not to introduce his readers to the wonderful world of Vern Yip but rather to bring the tools featured in the pages of the magazine to life. [Fishbowl NY; previously]