Perfecting that meatball recipe has really paid off! Thanks to its "diversity of offerings, quality and freshness of food, and good service," Ikea has ranked higher than McDonald's in a new fast-food study released by the German Institute for Service Quality. Apparently its excellence represents a growing trend: according to a recent story in the Deutsche Press-Agentur, dining in furniture stores is sweeping the nation, with companies such as Kraft, Höffner, and Dodenhof (where there's a rooftop restaurant as well as a cafe) all following suit. Per the article (translated into English by The Atlantic today): "Whoever wants to breakfast in the furniture store must often hurry if he wants to get a seat at all—[it's] now a nationwide phenomenon." No word yet whether holding pens for bored male shoppers will also catch on here.
· Gutes Essen bei Ikea, nur das Personal ist zu träge [Die Welt via The Atlantic]
· Ikea Tests Out "Manland," a Holding Pen For Bored Male Shoppers [Curbed National]