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39 Sweet Details in the 2011 Hearst Designer Visions Apartment

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Photos by Will Femia

And so it came to pass that on Wednesday, the fifth day of October, in the year 2011, and in the city of New York, Hearst Magazines trucked a whole bunch of designers and media folk to East Harlem to preview three newly decorated spaces in 1212 Fifth Avenue Residential, Durst Fetner's prewar condo project that's being renovated by architect S. Russell Groves. After witnessing miniature Bertoia chairs in the building's kids' play area—and, naturally, the matching adult versions in the lounge across the hall—we sailed in a tiny elevator up to this year's Designer Visions apartments, wherein three Hearst shelter mags collaborated with a trio of design firms to create spaces inspired by movies that pay homage to the setting: Central Park.

Groves handled the kitchens and baths, leaving the magazines and their respective design firms to mastermind the majority of the living space: Heather Moore of Jed Johnson Associates took inspiration from 2006's Factory Girl for House Beautiful, creating a glam, Pop Art-filled space with the sort of unabashed color and midcentury furnishings that a modern Edie Sedgwick would surely dig today. Adjacent to that was the Veranda quarters, completed by Thomas O'Brien of Aero Studios to convey a very Veranda-esque vibe: custom bookcases with nail head detail, sumptuously layered patterns, and antiques and objets befitting of the Chanel-garbed of socialite played by Mimi Rogers in Someone to Watch Over Me. And down the hall, cool cats Jesse and Mara Carrier of Carrier and Company took cues from 2002's Igby Goes Down to design a youthful space for Town & Country, incorporating a classic Eames lounge and ottoman upholstered in patchwork boho fabric; a corridor covered in black, corrugated wallpapering reminiscent of vintage vinyl records; and a bonkers, hallway-length dressing area bedecked in a shimmery, mint-colored hemp wall covering by Phillip Jeffries.

But we digress. Read some interviews with the design talent in today's Wall Street Journal, then browse the photogallery above for our take on some of Designer Visions' most interesting details. The space is open to the public for three dates starting tomorrow (Oct. 9, Oct. 15, and Oct. 16), with proceeds from ticket sales benefitting children's non-profit organization The Art of Elysium.

· Hearst to Open 2011 "Designer Visions" Showhouse in October [Curbed National]
· Scene-Stealing Decor [WSJ]
· The Art of Elysium [official site]