Back in November, Stephen Drucker called in brand whiz David Lipman to revitalize what had become a stale and stuffy
ToryTown & Country. A few months later, Drucker's out, Jay Fielden's in, but Lipman's influence remains and will been seen for the first time in the March issue. This morning WWD reports on some tangible changes; most notably, the magazine will be divided into three distinct sections, People, Style, and Living. (The last is most interesting to us, of course.) Oh, and there will be a little thing called sex.
Sex: there will be lots of it! Like Vogue contributing editor and quasi-interiors reporter Lauren Santo Domingo posing without pants on for the cover, and a soaking-wet model wearing $73M worth of diamonds elsewhere in the book. Says Drucker: “What I’d say is this: redoing a magazine is a long, long race. And sometimes you run it as a marathon and sometimes you run it as a relay. I’ve just run the stage of this race that I run the best, and now it’s time to pass the torch to Jay.” His final issue will come out in April.
· Memo Pad: A Sexier Town & Country... Defending Mobama... [WWD]
· Stephen Drucker Out at Town & Country, Jay Fielden Named Editor [Curbed National]
· Stephen Drucker's Rallying Cry [Curbed National]
· All APT With LSD coverage [Curbed National]