Downtown Miami condo building Paramount Bay is being given a second chance at life thanks to new owners iStar and ST Residential, which jointly rescued the building from foreclosure and are enacting an epic new sales and marketing scheme with developer Fortune International. It's almost as if the three collectively said, "It ain't over 'til it's over" and then: "Heaven help." Sound familiar? No? Yes? Well, there's a reason to this business of tossing around Lenny Kravitz song titles on this fine Friday afternoon; specifically, the rockstar-turned-interiors guy will handle the design of the 47-story, 340-unit waterfront tower.
Of course, Kravitz (and his firm, Kravitz Design) is no stranger to the area, having designed spaces for the Setai Hotel and The Delano. We're told sales at Paramount Bay will be begin in fall (prices have not yet been confirmed). So what can future residents expect from Kravitz's interior design in their (surely) swank new digs? Per the reps: "The team will deliver a fresh take on their modern, sophisticated and sexy style to the 47-story bay front tower. Residents can expect a look that is reminiscent of Kravitz's own eclectic global lifestyle."
Will rooms have "Black Velveteen," perhaps, or "A New Door?" What about "Silver and Gold" or "Lonely Rainbows" pained on the walls? Please, someone make us stop!
· Lenny Kravitz, Lover of Louche, Decorates Like a Rock Star [Curbed National]
· Paramount Bay [official site]
· Kravitz Design [official site]
· Songs [Lenny Kravitz]