Starting with Housebeautiful.com and Redbookmag.com, Hearst making some of its ads and images clickable, adding an e-commerce functionality to these and eventually more of its websites. "I think what you’re going to find is content companies are going to move into commerce," said Hearst president David Carey. "It’s a service to the reader that they can just click?and be able to buy it.” The initial test case with the interactive Pixazza software is Glidden Paint. [Folio]
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