The chart above is from the newest WSJ. Magazine's profile of Restoration Hardware co-CEO Gary Friedman and how he's endeavoring to completely revamp the decades-old brand. Allow us to summarize with stuccato. Then: boring, in-laws' house, gnomes. Now: metal, man cave, chrome, cool, some torture.)
So how, exactly, does Friedman intend to accomplish the transformation? By creating just what everyone wants: for starters, redesigned stores that don't actually sell some of the things they have, products bearing at least six names ("19th C Parisian architectural bracket mirror"), and, of course, a 384-page catalog. "Find another home book that big," he told the Journal proudly. Oh, wait! Thanks to the ever-growing stable of voluptuous online shelter magazines, we've nearly found one.
· Restoration Rewired [WSJ. Magazine]
· Restoration Hardware's Makeover: From Gnomes to Chrome [Shelterpop]
· Annals of the Torture Chamber: Resto Hardware's New Catalog [Curbed National]
· Top Ten Jabs in the Times' Online Shelter Magazines Story [Curbed National]
· Exploring the Supersize Premiere Issue of Trad Home [Curbed National]