Today in adventures in marketing, a Swedish real estate agent is smartly and shrewdly highlighting the positive aspects of a three-bedroom house in Visby, Sweden, that he's trying to sell for $640K. More specifically, he's playing up the 13th-century skeleton and tomb that lurk within the basement; the house itself was built in 1750 on the foundation of a Russian church that was abandoned during the Middle Ages. The skeleton is visible through a pane of glass that lets prospective buyers—and, eventually, the new owners—to get as personal as possible with the ossified houseguest. "It's harder to get closer to history," the agent told Swedish news source Helagotland. Can't really argue with that.
· For Sale in Sweden: Three-bed house, includes skeleton [BBC via reddit]
· Here you get a skeleton in the bargain [Helagotland