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House Beautiful Rolls Out "Rounder, Softer" New Logo

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Just look at those killer curves! Thanks to Hearst reps, we got our hands on an official photo file of the new House Beautiful logo, which the magazine unveiled in its September issue (on stands Aug. 9). Here's the bit from the release: "This September, House Beautiful reveals an updated logo featuring rounder, softer letters that reflect a slightly more feminine, youthful spirit that is easier to read." Other changes include new columns ("Master Class," in which industry honchos offer pointers, and "The Next Wave," highlighting one emergent designer) and snazzy technology that fires up digital supplements like videos. Somewhere out there, David Bowie is singing about changes.

· House Beautiful [official site]