Hats off to Curbed National columnist Molly Erdman! In one of this week's Target ads, storage boxes from Smith & Hawken are labeled "Gary" and "Elaine," no doubt after the names of Erdman's fictitious, much-loved characters that reside in the pages of catalogs in her wildly popular Catalog Living blog. At the tail end of last year, Pottery Barn also explicitly referenced Erdman's duo in one of its holiday catalogs. A big congrats, madame!
Here are the close-ups: