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Target Immortalizes Gary and Elaine in Newest Weekly Ad

Hats off to Curbed National columnist Molly Erdman! In one of this week's Target ads, storage boxes from Smith & Hawken are labeled "Gary" and "Elaine," no doubt after the names of Erdman's fictitious, much-loved characters that reside in the pages of catalogs in her wildly popular Catalog Living blog. At the tail end of last year, Pottery Barn also explicitly referenced Erdman's duo in one of its holiday catalogs. A big congrats, madame!

Here are the close-ups:

· Weekly Ad [Target]
· Check Out this week's Target ad... [Catalog Living]
· All Magazine Living columns on Curbed [Curbed National]
· Guess who's coming to dinner... [Catalog Living]