HDR photography and hot half-naked girls, please move over: the newest tactic in the successful marketing and selling of homes is sweetening the deal with tons and tons of booze. Unable to unload their three-bedroom house, an Glenview, Ill., couple has offered the future buyer a $1,000 bar tab to Grandpa's Place, the bar directly across the street. “We live in a place where restaurants and bars come within walking distance so we thought this was a way to cross-promote the neighborhood and our homes," the sellers told NBC Chicago. The property was listed in June—not exactly a lifetime of waiting when it comes to down real estate markets—but still these guys are looking for quick-as-a-flash results. And so they shall receive: since issuing this "promotion," the number of prospective buyers viewing the 1,800-square-foot townhome, which is asking $450K, has risen noticeably. One thing's for sure, it's better to buy a house and then drink $1,000 worth of booze than it is to go through these steps in reverse order.
· Home Sellers Offers $1,000 in Booze to Buyer [NBC Chicago via Curbed Chicago]
· 1877 Prairie Street, Glenview, Ill. [Trulia]