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Launches & Releases

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Today the New York Times runs a business story about HGTV Magazine, Hearst's new glossy that's set to hit newsstands next week. Things learned: it's the first print release from a major publisher since 2008; 24,000 $15 subscriptions have been ordered so far; and the magazine's editorial vision will not focus on overly curated and impossibly beautiful interiors and decorating tricks. "This is not a magazine that wants to lecture you on how to have a perfect home or a perfect life, because there is no such thing,” editor in chief Sara Peterson told reporter Jeremy W. Peters. “It doesn’t feel intimidating and off-limits. This is an accessible and relatable ‘you can live like this’ magazine.” We're chatting with Peterson in more depth tomorrow morning, so stay tuned. [NYT]