clock menu more-arrow no yes mobile

Filed under:

Ikea Wire

Recent marketing efforts involving giant teddy bears and oversize babies may not support this claim, but apparently Ikea is one of the world's 10 "simplest brands," according to the Siegel+Gale Global Brand Simplicity Index. The Swedish furnishings retailer offers "a formula of simple, practical, and modern product design presented at affordable prices," among other reasons. [previously; Co.Design]