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Rental Promos Gone Hilariously, Stupidly, Totally Wrong

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Would-be rental dwellers may not be signing a mortgage, those lucky ducks, but in the case of many glitzy new developments out there, they are most certainly, unquestionably, indubitably signing something far more powerful: a lifestyle. From really fit people standing around doing nothing at an in-building gym to slogans like "Hardcore Luxury" to sexy scalies donning itty-bitty bikinis, here's a bunch of spectacularly bad promotional content designed to market luxury rentals across the country. Spoiler alert: look out for a really cute puppy.

· All Renters Week 2012 posts [Curbed National]