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Stephen Sills at the Apthorp; Rent a Norman Jaffe Out East

NYC—Given how many people want to get inside the Apthorp, the beautiful if scandal-plagued building on NYC's Upper West Side, it's not surprising that one of its three-bedroom units has been turned into a showcase, of sorts. Interior designer Stephen Sills bedecked the place with furniture by George Nakashima and Phil Powell, contemporary glass by Kyohei Fujita, and other finds from all over the world—all pieces that will be auctioned off on Feb. 25 and 26 at the Rago Arts & Auction Center. [Curbed NY]

SOUTHAMPTON, N.Y.—Curbed Hamptons notices a Norman Jaffe-designed oceantfront that's renting for $400K a season. [Curbed Hamptons]

NATIONWIDEBetter Homes and Gardens surveyed 4,000 of their readers about the dream of homeownership. Some fast facts: eight in 10 people said owning a home is an important part of the American Dream; homeowners are taking more time to plan and budget for home-improvement projects than they were in 2010; and most don't want extraneous amenity rooms that have no use, like a media room with no other purpose. Tell that to these guys! [CurbedWire Inbox; previously]

NATIONWIDE—Merida has tapped interior designer Celerie Kemble for a new line of rugs, launching in late spring. [Editor at Large]