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Filed under: Launches; Great Architecture Out East; Avatar

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THE INTERNET—Please welcome to the dancefloor, a new home site that sells cookware, bedding, small appliances, tabletop pieces, and more. Good news: they've got a 365-day return policy. [CurbedWire Inbox]

THE HAMPTONS—Some good architecture up for grabs out East: a Norman Jaffe-designed rental and a Bates Masi contemporary asking $895K. [Curbed Hamptons]

KISSIMMEE, FLA.—In order to differentiate itself from 2009 Oscar-winning James Cameron smash hit, builder Avatar has changed its name to AV Homes. Per the release, "Could it be the first time a company has had to change its name because of a blockbuster movie of the same name? Probably so." Then: "But the story does have a happy ending, as did the movie." [CurbedWire Inbox]