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Ikea Sewing Kits

Leave it to Ikea to turn a sewing kit into a sensation. Faced with the need to promote its iPad catalogue in Norway—and also brutally cold Scandinavian winters—the world-dominating Swedish furnishings chain released Beröra, a kit with touchscreen-compatible thread that can be woven into any pair of mittens. Within two weeks, all 12,000 kits sold out and the iPad catalogue became the most downloaded Ikea catalogue in the world per capita. [PFSK via Gizmodo; previously]