Today marks roughly three years and two and a half months since the beloved decorating magazine Domino first folded; two and a half months since rumors started swirling about the magazine's rebirth; and two months since Condé Nast officially announced its intention: revive the brand in a newsstand-only iteration that would publish seasonally and sell for $11 a pop. Despite an army of tight-lipped publicists (both at Condé Nast and externally) who have been shrouding the new Domino as if it were the Holy Grail, the loose-lipped @dominomag Twitter handle tipped Curbed off that the issue may be available sooner than its original newsstand date of Tues., April 17. Indeed Domino Quick Fixes, as it's called, has already popped up around Manhattan (76th and Broadway, 36th and 7th), Charlottesville, Va. (Barnes & Noble), and at an H-E-B Buffalo Market in Houston like a hot commodity on the black market. Here now, Domino Day, a thoroughly exhaustive look at the new magazine. Expect a pictorial update to the site—as in, a new photo or two of the debut edition—every hour, on the hour, until 6pm EST. C'mon, this will be fun.
Some not-all-that-shocking intel about the editorial team at Domino Quick Fixes: as former Domino editor Deborah Needleman made very clear in February, no one (save for design director Alyson Keeling Cameron) hails from the original magazine. Overseeing the crew is Catherine Kelley (Condé Nast’s executive director of content development); project editor Tom Prince has been on staff at Martha Stewart Living and Reader's Digest, art director Cláudia de Almeida has designed for New York, Men's Health, and More, and market editor Mat Sanders, who was previously rumored to be running the show, is an Apartment Therapy alum.
In other back-of-book news, "The Sourcebook," described as "the makes, models, lines, and looks we love," is an eight-page resource guide that's capped with "Domino's Top 10 Decorating Don'ts": "overdoing it," "art hung too high," "imposing a style that doesn't belong," "pairs of everything," and so on. See a Sourcebook page below.
· All Domino Day posts [Curbed National]
· All Domino coverage [Curbed National]