Today marks roughly three years and two and a half months since the beloved decorating magazine Domino first folded; two and a half months since rumors started swirling about the magazine's rebirth; and two months since Condé Nast officially announced its intention: revive the brand in a newsstand-only iteration that would publish seasonally and sell for $11 a pop. Despite an army of tight-lipped publicists (both at Condé Nast and externally) who have been shrouding the new Domino as if it were the Holy Grail, the loose-lipped @dominomag Twitter handle tipped Curbed off that the issue may be available sooner than its original newsstand date of Tues., April 17. Indeed Domino Quick Fixes, as it's called, has already popped up around Manhattan (76th and Broadway, 36th and 7th), Charlottesville, Va. (Barnes & Noble), and at an H-E-B Buffalo Market in Houston like a hot commodity on the black market. Here now, Domino Day, a thoroughly exhaustive look at the new magazine. Expect a pictorial update to the site—as in, a new photo or two of the debut edition—every hour, on the hour, until 6pm EST. C'mon, this will be fun.
Up now, the opener, as it's called in magazine publishing, consisting of a red Hans Wegner Wishbone chair topped with vintage Domino editions (dating back to 2005), all set against Cole & Son's Vivienne Westwood-designed "Squiggle" wallpaper. (Look familiar?) And if the art direction of the facing Table of Contents is any indication, the pages of Domino 2.0 are to be more streamlined, with more white space, than those of its predecessor. Note the magazine is divided into three large sections: "The Makeover Manual," "The Inspirations," and "The Sourcebook."