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Exclusive Domino First Look: Editorial Mission Statement

Today marks roughly three years and two and a half months since the beloved decorating magazine Domino first folded; two and a half months since rumors started swirling about the magazine's rebirth; and two months since Condé Nast officially announced its intention: revive the brand in a newsstand-only iteration that would publish seasonally and sell for $11 a pop. Despite an army of tight-lipped publicists (both at Condé Nast and externally) who have been shrouding the new Domino as if it were the Holy Grail, the loose-lipped @dominomag Twitter handle tipped Curbed off that the issue may be available sooner than its original newsstand date of Tues., April 17. Indeed Domino Quick Fixes, as it's called, has already popped up around Manhattan (76th and Broadway, 36th and 7th), Charlottesville, Va. (Barnes & Noble), and at an H-E-B Buffalo Market in Houston like a hot commodity on the black market. Here now, Domino Day, a thoroughly exhaustive look at the new magazine. Expect a pictorial update to the site—as in, a new photo or two of the debut edition—every hour, on the hour, until 6pm EST. C'mon, this will be fun.

Spotted on page 2: the Domino Quick Fixes mission statement. Borrowing the tagline from the original Domino, "Home should make you happy," the text continues on:
"We refuse to let a blank wall, boring floor, or chaotic kitchen stand between you and earthly bliss. That's why, along with fresh stories and thrilling new things to buy [...] we've highlighted the magazine's best and sanest solutions—with an emphasis on saving you time, money, and stress. No one should have a crisis of confidence in the middle of the living room. Happiness at home starts here." Then, on page 3, the manifesto, which is elegantly hand-scrawled on an notecard. (But of course! Isn't your own personal manifesto hand-scrawled on a notecard, too?) Some lines: "Even the insides of closets & cabinets can be beautiful" and "It's OK to NOT be finished."

· All Domino Day posts [Curbed National]
· All Domino coverage [Curbed National]