Today marks roughly three years and two and a half months since the beloved decorating magazine Domino first folded; two and a half months since rumors started swirling about the magazine's rebirth; and two months since Condé Nast officially announced its intention: revive the brand in a newsstand-only iteration that would publish seasonally and sell for $11 a pop. Despite an army of tight-lipped publicists (both at Condé Nast and externally) who have been shrouding the new Domino as if it were the Holy Grail, the loose-lipped @dominomag Twitter handle tipped Curbed off that the issue may be available sooner than its original newsstand date of Tues., April 17. Indeed Domino Quick Fixes, as it's called, has already popped up around Manhattan (76th and Broadway, 36th and 7th), Charlottesville, Va. (Barnes & Noble), and at an H-E-B Buffalo Market in Houston like a hot commodity on the black market. Here now, Domino Day, a thoroughly exhaustive look at the new magazine. Expect a pictorial update to the site—as in, a new photo or two of the debut edition—every hour, on the hour, until 6pm EST. C'mon, this will be fun.
First up: the cover. Let's ease into this with some quick, no-fuss stats about the Spring/Summer 2012 debut issue of Domino Quick Fixes:
Total pages: 128
Spine color: Teal
Main cover line: "334 Best Makeovers and Easy Decorating Tips"
Cover model: Sierra Sullivan
Cover photographer: Ditte Isager
Inside front cover ad and back cover ad: Target
Inside back cover ad: Brides magazine, another Condé title
Other ads: None
Contents found on : Page 5
Masthead found on: Page 126