Because most—but not all, apparently—dates at an Ikea end in the utter collapse of one's relationship ("you don't think it was a little passive aggressive to take that detour through the cchildren's section?"), College Humor sister site Jest has masterminded ADJO, the Swedish retailer's in-store "breakup room." Per the spoof promo: "We know that Ikea is the number-one place couples realize they actually can't stand each other, so now you can end it with your significant other without ending your shopping experience." And "if you need assistance, our trained Ikea staff will help with any of your breakup needs." Watch the video below.
· Breaking up in Ikea [YouTube via Laughing Squid]
· All Ikea coverage [Curbed National]