Ikea will build your house, cook your breakfast, and even, in some cases, design your neighborhood, but now the world-dominating Swedish furnishings retailer will also be there during some of your most intimate, most private moments. According to PSFK, the new "Snap a Napper" campaign, devised by the marketing agency Lida, encourages folks in the UK to take photos of strangers napping in public—in other words, "sleeping like a princess"—and upload them to the Ikea UK Facebook page. The photos will then be put up to a public vote; the winner (and the snoozer, apparently) will score a $2,400 package including a new bed, mattress, and accessories. Watch the promo below.
· IKEA Viral Contest Urges People To Snap Covert Pics Of Public Nappers [PSFK]
· Snap a Napper [Facebook]
· Tired of nodding off? [YouTube]