As Curbed predicted yesterday, Nate Berkus has been signed as Target's newest home design partner. The news broke over Twitter last night some two hours after Target reps sent an email announcing the retailer's plan to add a "Midwest-born designer" to a roster that has historically included Todd Oldham and, at least until the end of the year, Michael Graves.
Anyway, Berkus' collection of 150 products—bedding, bath, lighting, rugs, and window treatments, many in the Chicago-based designer's signature ikats and chevrons—will hit stores in October and range from $5.99 to $149.99, according to Minnesota's Star Tribune.
With a line already in place at the Home Shopping Network, Berkus is no stranger to designing mass-market pieces. Other semi-relevant bits: the troubled Nate Berkus Show will end in May. Meanwhile, Berkus' condo on Chicago's Gold Coast, which was once featured in Elle Decor and first listed for $2.65M in Jan. 2011, has since been PriceChopped to $1.995M.
Photo via @ABullsEyeView/Twitter