When Knoxville, Tenn. realtor Bill McSpadden turns to reducing the price on one of his listings, he doesn't want everyone in town thinking his client is in dire straits and desperate for a sale. So what does he do? He makes his sign very clear: "Reduced, But Not Stupid or Desperate." Complementing the homeowners while getting some valuable information to potential buyers...sounds like a winning strategy to us.
· Best Real Estate Sign Ever [Miller Samuel]