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Adventures in Marketing

If you've got doubts about Ikea's kitchens, the Swedish retailer lets its new interactive promo to do the convincing. Zoom in on a good-looking guy who jumps on countertops and frolics over dishwashers, all to demonstrate the power of “slam tested doors" and “steam and heat tested surfaces." Useful and, well, kinda mesmerizing. [Ikea via Agency Spy]