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Toys 'n' Games

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Please say hello to Roominate, a geeky, teched-out, miniature room with working circuits. Neither too pretty nor too precious, the new toy, a brainchild of three female postgrads—who studied mechanical engineering, neuroscience, and electrical engineering—is marketed toward girls who love "dolls, stuffed animals, and Barbies" as well as "Legos, Lincoln Logs, Mastermind, and Chess." [Co.Design]