Ikea, always up to something, is planning to relaunch its catalog later this year with an emphasis on textiles. Here's a look at one of the new promo videos, in which a typical suburban couple exists in a universe without fabrics—the guy wears a cardboard suit to work, the woman wears a dress made of broken porcelain, cacti are used to cover easy chairs and loofahs, pillows are actually tree stumps, and so on. Watch below, and then go buy some Ikea textiles immediately.
The Video:
· Ad of the Day: Ikea [Ad Week]
· All Ikea coverage [Curbed National]
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