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Inside Ikea's Marvelous, Augmented-Reality New Catalog

Perhaps as a culmination of all the crazy crap it's done lately, Ikea has just released a YouTube preview of its 2013 catalog app, and already tech blogs are all agog to try it out. "The company's best made product yet," as Gizmodo puts it, has videos, how-to decorating guides, 3D product models, and, most interestingly, "X-ray" vision that allows users to swipe an iPhone over a photo of an Ikea cabinet, say, and see the contents inside. Watch below.

The Video:

· A New Kind of Catalog: The 2013 IKEA Catalog App Preview [YouTube via Apartment Therapy]
· Ikea’s Augmented Reality Catalog Will Let You Peek Inside Furniture [Wired via Gizmodo]
· All Ikea coverage [Curbed National]