clock menu more-arrow no yes mobile

Filed under:

Retail Therapy

Coach has tapped Rem Koolhaas to design its 1,930-square-foot shop-in-shop at the Macy's flagship store in Manhattan. The it-boy architect will help the accessories brand push past its buttoned-up, suburban shopping-mall comfort zone. How? Modernism! Glass! Acrylic! And "modular display units" that can be used as display cases and sculptures alike. [WWD]