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Ikea Erects Rooms Smack Dab in the Middle of Tokyo

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Ikea, always up to something clever, likes to build Ikea rooms in unlikely places, from a subway stations to airport lounges. This makes sense, of course, because much of their stuff is modular and designed to fit into small and/or awkwardly shaped spaces. Now the Swedish retail chain, in partnership with a local gallery, is at it again, this time unleashing tiny, fully furnished micro-dwellings—all the rage these days, of course—unto a the alleyways and underpasses of an unsuspecting Tokyo streetscape. As Architizer puts it, "What would be termed 'homelessness' in any other context is here given remarkable sheen and gloss, as if the conditions of vagrancy were something to be ogled at, stylized, and even desired."

· Ikea Heads Into the City to Show Off New Product Line [Architizer]
· All Ikea coverage [Curbed National]