Ikea continues to push the supremacy of its 2013 catalog—everyone in unison now, augmented reality!—with a trippy new marketing video in which a leotard-clad woman magically enters a Technicolor universe simply by opening her Ikea catalog. There's a chance encounter with a floating pair of lips, for instance, and a dishwasher that's actually a portal. Really, what more do you want from your furnishings chains than the ability to, like, time travel? Watch below.
· Ikea launches 2013 catalog with colorfully bizarre new music video [Co. Create]
· Inside Ikea's Marvelous, Augmented-Reality New Catalog [Curbed National]