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Retail Therapy

Sure, Ikea sells pretty much every home-related product known to man—but rarely can car-less New Yorkers figure out how to transport their bulky purchases from the Brooklyn store. Enter Eric Rhea, who runs a private Ikea delivery and assembly service. He's also a personal shopper: "I have people who are afraid to go to the store," says. "People who are like, 'I know if I go there I will walk out of there with an extra $100 of stuff.'" [Narratively NYC]