Welcome back to The Brokerbabble Glossary, where Curbed takes a word or phrase that shows up repeatedly in listings and deciphers its true meaning. Ideas? Hit up the tipline.
A "diamond in the rough" is something that looks terrible from the outside but has hidden qualities that make it great. Brokers, take note: this is the perfect way to describe any terrible property you might be listing. The only requirement for something to be a diamond in the rough is that it must be in the rough; in other words, it must look like crap. Also, it technically has to be secretly great, but therein lies the rub, because if it's great in any noticeable way then it is no longer in the rough. So, really, this is basically a foolproof way to use the word "diamond" to describe something that is actually the opposite of a diamond.
This listing is great because not only is it a diamond in the rough, but it assumes that whoever is buying it will have a whole team of investors.
It's tough to make out exactly what that sign says, but it's probably something like "Beware of Very Sharp Diamonds."
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