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Ace Hotel Wire

Ace Hotel co-founder Alex Calderwood tells Cool Hunting about his interior design prowess: "When 99 things are right nobody notices or comments, it's that one thing that's wrong that people notice. It's on a very subconscious level and people feel when something is off." In other words, without that analog photo booth or artfully placed broken typewriter, the whole darn thing would be "off." [Cool Hunting; previously]