Decent-sized units and a laundry list of amenities just aren't enough to pack hip, new apartment complexes anymore, people. Now, teams of cool young folks with a passion for buzzwords and Photoshop have been put to work creating marketing concepts selling not just a place to hang your hat but, ahem, a lifestyle, whether it's one of a hip, young professional constantly on-the-go, a Manhattan-hating hipster with plenty of disposable income, or a Hollywood starlet-in-the-making looking for her next big break. Do take a gander:
· All Renters Week 2013 posts [Curbed National]