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Adventures in Marketing

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For some reason, Billy Corgan, the frontman of Smashing Pumpkins, stars in a new commercial for a Chicago furniture chain. The ad, with a spandex-clad wrestling team and three guys in suits, may be the strangest furniture ad to air in a while—which is something, considering Ikea is churning out spots with dominatrixes and giant dancing teddy bears. [Flavorwire; previously]