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Watch Catalog People Confess the Whole Truth About Ikea

Riding on the coattails of Ikea's so-called "Horsegate" debacle, pop culture-obsessed comedy blog Slacktory has taken on the oft controversial and scandal-prone Swedish retailer, offering a grand tour of the company's (apparently easily parodied) catalog. The premise is essentially that Ikea has decided, in light of recent events, to be "a bit more honest" about everything, including the pristine, perfectly nonchalant interiors frozen for these glossy pages. Some jewels of truth, revealed in terrible Swedish accents: "This living room looks nice, but we only sell one thing in this living room, and we're out of stock," and "Woooow, shelves for organizing! I hate to be the one to break it to you, but you own too much crap to make this work. We've set you up for failure."

The Video:

· The Truth About the IKEA Catalog [Slacktory via Gizmodo]
· All Ikea coverage [Curbed National]