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26 Shots of Target's Fully Furnished Life-Size Dollhouse

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Photos by Amy Schellenbaum/Curbed National

Today in NYC's Grand Central Terminal, beneath the gold Beaux Arts chandeliers and atop the century-old marble floors, stands a life-size dollhouse built and furnished as part of the fanfare for Target's new Threshold collection, which consists of home decor, kitchen and dining pieces, bathroom accessories, and furnishings. The 1,540-square-foot Cape Cod-style home—deemed "casual, traditional, and comfortable" by the retailer's marketing team—boasts seven rooms, two stories, 11 paint colors, 180 linear feet of flower boxes, 55 recessed light bulbs, and three truckloads of Threshold products. While the haunted fixtures and Monique Lhuillier dresses are lacking in this particular dollhouse, there are, in fact, some pretty sweet melamine plates, tiny brass elephants, and floral pillows. The installation remains open to the public until 7 p.m. today; here's a peek above.

· Target's Threshold Collection [official site]
· All Dollhouses posts [Curbed National]
· All Adventures in Marketing posts [Curbed National]