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March 1957 House Beautiful Has Your 'Invitation to Experience the Thrill of Real 20th-Century Space'

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Introducing Back Issues, a new summer series wherein Curbed raids the blissfully robust archives of House Beautiful, the grande dame of American decorating magazines, and retrieves the best bits of bygone decor. Have an old issue in the attic you'd like to share? Whip out the scanner and please, hit up tipline.

The year is 1957, and, according to the experts at House Beautiful, designers have not yet fully figured out how to exploit the 20th century's most exciting materials—vinyl flooring! mahogany plywood! shag-weave curtains! whatever "elastic naugahyde" is!—for the home. Ah, but the winds of change are blowing, and HB has teamed up with U.S. Rubber to show how the era's game-changing materials could be used to "enclose you in comfort while it liberates you in spirit" with "infinite dimensions of light and shade, color and texture, vista and view." So, without further ado, here it is: "An Invitation to Experience the Thrill of Real 20th-Century Space."

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· All Back Issues posts [Curbed National]