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Here's What Happens When Karim Rashid Designs a Food Court

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Karim Rashid, the Egyptian-born industrial designer famed for his Twitter philosophizing and penchant for crafting interiors akin to a coterie of half-melted birthday candles, has designed a food court—whoops, Amoje Food Capital, rather—for the Lotte Department Store in Seoul, South Korea. Inside, per the architect's description "organic 'islands'" that "infuse the space with character and contemporary aesthetic," a "freeform ceiling" that "opens the visual plane," and "dropped in 'blobs' ... strategically placed to capture and distribute intelligent circulation flow of the customer." More photos and archibabble below.

"The islands are centrifugal in arrangement, inviting users to interact, communicate and socialize in the space. This creates a lively dynamic setting which generates a sense of place for gathering and will ultimately make the space successful," he writes. "The undulating perimeter of the area is perforated to create visual openings for service counters. Snack locations are 'carved' into the surrounding perimeter creating with strong visual highlights for the eye inside. The floor plays off the linear patterns of the perimeter wall creating a strong wireframe that creates a sense of continuous dynamism and motion within the space."

· Lotte Amoje, Food Capital / Karim Rashid [Arch Daily via Contemporist]
· All Karim Rashid coverage [Curbed National]