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First, there was Aspen's bike share program - the first for any small town in America. Now start-up Uber is brining the newest city amenity to Aspen with a pop-up on-demand car service during Fortune Magazine's Brainstorm Tech conference at the Aspen Institute this week. Apparently CEO Travis Kalanick arrived in Aspen on Monday, called his Colorado manager that morning, and had the service up and running in town in 24 hours. [Denver Post]