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Nomenclature Nonsense

Arch Daily once again opened the "Starchitect" can of worms, debating whether or not the term is denigrating to the greats of the field. "Blame Hollywood for that. Or blame commodity capitalism, for that matter. These are architectural identities as commodities." The suggestion? "Take the position and own the term. We are stuck with it anyway, so we might as well put it to good use." [Arch Daily]