In an attempt to stir up some excitement over Airbnb's L.A. presence, the company recruited actor James Franco, model Molly Sims and other fairly famous Angelenos to cultivate pop-up studios around the city. What has Franco devised? Oh, you know, a pre-fab "mausoleum" in the Hollywood Forever Cemetery, complete with a "custom paint-by-numbers artwork," "YOLO" in large lettering (really.), and cards printed with quotes from his favorite authors. More, this way. [L.A. Times]
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